Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based. An online dating service is a company that provides specific mechanisms (generally websites or software applications) for online dating through the use of Internet-connected personal computers or mobile devices. Online dating (or Internet dating) is a system that enables people to find and introduce themselves to potential connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships. Since the 2010s, Internet dating has become more popular with smartphones.